The Challenge

How can we position Rudy at the forefront of crypto retail investment and develop a brand that stands as a reliable beacon in a complex landscape?

The Project

Rudy is a crypto retail investment app. Its founders managed to create an app where crypto is accessible and understandable for everyone. Why? Because they want to build a world where crypto investments enable equal opportunities, the financial landscape is forever transformed, and it fosters a more inclusive and prosperous future.

The Strategy

"Turning crypto complexities into clarity," Rudy is the first financial app devoted to your freedom – bringing investment strategies out of the shadows and into the light.

The Result

"The Rudy way" The Rudy brand presents a sleek and modern aesthetic, emphasizing clarity and simplicity in navigating the complex world of cryptocurrency investments. Their clean, minimalistic design paired with sophisticated technological imagery represents the clear and open path ahead and the opportunity to grow your own wealth.

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Client: Rudy Capital

Location: Frankfurt - Germany

Project Manager: Tijana Ostojic

Brand Strategist: Paula Espinoza and Camilla Brandow

Creative Director: Amadeus Estifanos

Designers: João Ferreira, Tobias Rehnvall, Caio Rossatto

UX Designer: Marco Rinke

Motion Designers: Francisco Fernandes and Tobias Rehnvall