Deutschlandtiq - The nationwide public transport ticket app
Understanding the Challenge
The Deutschlandticket (also known as the 49-Euro-Ticket, a subscription for all local public transport, valid in the whole of Germany) posed a challenge for small to medium-sized public transport operators and authorities in Germany.
The project aimed to address two main problem statements:
B2P: Limited resources hindered public transport operators from developing in-house solutions.
B2C: German citizens sought a simple, secure subscription process for the Deutschlandticket.
Design Sprint Approach
The design sprint focused on:
Establishing a long-term product vision
Defining the MVP for quick development and testing.
My role in the design sprint
Creating a high-fidelity prototype for user testing that answers to the most desired functionalities.
Prioritising user experience.
Designing a scalable architecture.
Design Process and Deliverables
High-Fidelity Prototype: Mimicked the final product for realistic testing.
User-Centric Design: Streamlined subscription process for end-users.
Results and Impact
The outcome was a desirable solution:
Empowered all stakeholders in better understanding and envisioning the next steps of the project.
Enabled the team to perform usability tests to examine the desirability and usability of the solution suggested
Conclusion
Through a collaborative design sprint, we developed a solution that addressed immediate needs while laying the foundation for future innovation in public transportation.
