Logo Quote - 014
For Haviv, a logo should not try to carry all the weight of the brand: other ways of communicating with the potential consumers must always be taken into account, as well as all the values that they associate with the brand in their minds.
A logo should be the conclusion to this whole ecosystem of meanings and communications, a climax that effectively transmits brand values.
(Source: Domestika Blog)
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Posted on
May 13, 2024
More by Hasny Ameen View profile
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