Juana la Loca: branding, packaging, illustration & social media

Juana la Loca is the first chocolate salami alfajor, a traditional Uruguayan dessert made from cocoa, butter, and a certain type of sweet biscuits.

A visual system is created around the portrait of Juana, a historical character who lived in Medieval Spain. The branding of Juana la Loca is built through customized illustrations, using medieval references such as gothic typography, incunabula books, fleur-de-lis, knights, shields, and banners.

Dec 2018 - Freelance