Future Skills - Promotional landing page for the educational app
A crucial part of the digital marketing strategy
A promotional landing page for the Future Skills educational app.
The main challenge while creating this website was to develop the bright and joyful identity of the brand even further and let it radiate the idea of the app simply and intuitively.
For the first part of the challenge we already knew that we can rely on our partner in illustrations Bright Funk as they are true magicians 🪄
Research Stage
During the research stage, we decided to keep the page short and structured, with no more than six blocks. This way the design will not overload the viewer straight away and will deliver the information effectively. Also, this approach reflects one of the key principles of the Future Skills team - to respect the time spent by the user.
Design Approach
The page starts with bright and engaging illustrations, and then introduces blocks with the features description, touching on such factors of the product difference as a points-earning system and a mechanism of exchanging them on other courses. After that, with the use of themed illustrations, we show different programs that are available to start at any moment.
In a social proof block, we've placed some characteristic reviews of our users, accompanied by custom illustrations.
A CTA at the end of the page gives the viewer a simple action to start using the app in a couple of clicks.
We try to give our users the feeling that nothing holds them back from learning new interesting and paid-for skills or even starting a new profession in an easy and flexible way!
