Vitamin Sea

Vitamin Sea SUP Yoga offers SUP yoga classes along with 7-day retreats that combine SUP yoga, healthy eating, meditation classes and adventure activities in the surrounding paradise of the Maldives.

Business mission/goal: to expose women to the physical and mental health benefits of SUP Yoga along with the beauty of the Maldives islands.
Ideal customer: American and European women between the ages of 32 – 50 who are visiting the Maldives on vacation.

The brand needed to exude emotions such as a rejuvenating calm with a touch of luxury, without being gaudy or over the top, and incorporating colours/themes related to the crystal clear turquoise waters of the Maldives.
I decided to mix the usual bold surf aesthetic with a classier luxury look, keeping it simple in the main logo and by embellishing it with a hint of gold in the alternative logo; I got inspired by the freshness of tropical coconut trees to create a fun pattern to decorate surfboards and staff t-shirts to still keep the light atmosphere of a holiday resort.

SOFTWARES: Adobe Illustrator & Photoshop