Apple App Store - Concept

Apple App Store - Concept

One of the biggest challenges in Ux/Ui is to redesign one of the well-known app in the market.

Lately I've seen a lot of people using the App Store and I decided to come up with a redesign focused on user experience.

With this concept I tried to solve 2 problems which the new iPhone users encounter:
1. Screen usage
2. The call to action button ('Get')

The main challenge it was to redesign de navigation bar by make it interactive so the user could hide it in order to take advantage of the entire screen.

The second challenge was to narrow down the uses of the call to action ‘Get’ which appears all over the app creating the feeling of confusion by exposing multiple products on the same screen. In order to combat that I redesigned the app cards and make it interactive as well.

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